Blog Post #5

Public relations practitioners have lots of modern tools available top them compared to traditional communication tools. With modern tools such as online news releases and email it allows the distribution of the information to be much easier and faster. It is also a lot more cost effective than traditional tools. Traditional tools such as printed copies and physical news papers cost more than sending it electronically. It also ads a barrier of transmission of the information. Ultimately the use of modern tools greatly helps the modern pr practitioners.